Cabela�s Incorporated is a specialty retailer, and the direct marketer, of hunting, fishing, camping, and related outdoor merchandise. The Company provides service to its customers who enjoy an outdoor lifestyle by supplying outdoor products through its multi-channel retail business consisting of its Retail and Direct business segments. As of the end of 2012, the Company's retail business segment consisted of 40 stores, including the six stores, including Wichita, Kansas; Tulalip, Washington; Saskatoon, Saskatchewan, Canada; Charleston, West Virginia; Rogers, Arkansas, and Outpost store in Union Gap, Washington. As of December 29, 2012, the Company has 37 stores located in the United States and three in Canada . Its Direct business segment consists of its Internet Website and supplemented by its catalog distributions as a selling and marketing tool. The Financial Services segment consists of its credit card services.