Nautilus, Inc. is a consumer fitness products company. The Company's principal business activities include designing, developing, sourcing and marketing cardio and strength fitness products and related accessories for consumer use, primarily in the United States and Canada. The Company operates through two business segments: Direct and Retail. Its Direct business markets and sells its products, principally Bowflex cardio and strength products, directly to consumers. It is a direct marketer of strength products in the United States, and also sells cardio products, especially the Bowflex TreadClimber and Bowflex Max Trainer. In its Retail business, the Company markets and sells a line of consumer fitness equipment under the Nautilus, Schwinn, Universal and Bowflex brands. The Company's products are marketed through retail companies, consisting of sporting goods stores, Internet retailers, large-format and warehouse stores, smaller specialty retailers and independent bike dealers.