When it comes to the process of online advertising, you might ask "Commission Junction, what's my function?" As a subsidiary of online advertising network provider ValueClick, the company offers search marketing, affiliate marketing, and automated merchandising technology and services. Commission Junction provides software tools (most notably its CJ Marketplace product) that allow advertisers to identify, track, analyze, and connect with the Web publishers that provide the best return for an online advertiser's dollars. Clients have included Dell, eBay, and Travelocity. Commission Junction was founded in 1998.