When this agency goes fishing, it reels in advertisers searching for better online search campaigns. Razorfish (formerly Avenue A | Razorfish) is a digital advertising agency that helps its clients better utilize digital channels. It provides services such as strategic planning, Web design, media buying, and campaign analysis to ad serving, search engine marketing, e-mail marketing, and creative services. It targets customers in the financial services, pharmaceutical, retail, technology, and travel sectors. Clients have included big names such as McDonald's, Coors, and Carnival. Razorfish was acquired by media conglomerate Publicis Groupe in late 2009.