Don't look for dirt on The Dial Corporation. The company has built a business keeping itself and its customers squeaky clean and smelling as fresh as a daisy. The manufacturer boasts one of the top-selling soaps in the US and counts several leading brands in each of its two core product segments: laundry and home care (with product names Purex, Zout, 20 Mule Team, Combat, Soft Scrub, and Renuzit) and beauty and personal care (with its Dial soaps, bodywashes, and hand sanitizers; Tone, Coast, Dry Idea, Soft & Dri, and Right Guard). Dial, a subsidiary of Henkel KGaA since 2004, is known for its "Aren't You Glad You Use Dial?" slogan, which was first used in 1953.