DIRECTV takes television straight to the masses. The company, now a part of AT&T, operates the largest direct-to-home (DTH) digital-TV service in the US, ahead of #3 DISH Network , and in direct competition with cable providers Comcast (#1 overall in the pay-TV market) and other cable providers. In addition to its roughly 20 million US customers, DIRECTV counts about another 19 million subscribers in Latin America under the DIRECTV and SKY brands. Services include HD, 3D, and video-on-demand (VOD) programming. As part of a wave of consolidation in the world of telecommunications, AT&T acquired DIRECTV in 2015 for $49 billion.