dELiA*s, Inc. is a direct marketing and retail company comprised of two lifestyle brands primarily targeting the approximately 33 million girls and young women that, according to published estimates, are between the ages of 12 and 19. The Company generates revenue by selling predominantly to teenage consumers through direct mail catalogs, Websites and mall-based specialty retail stores. The Company operates two brands dELiA*s and Alloy. Through its e-commerce Webpages, catalogs and retail stores, dELiA*s (the brand) offers a variety of product categories to teenage girls to cater to an entire lifestyle. Through its catalogs and the e-commerce webpages, it sells many name brand products along with its own brand products in key teenage spending categories directly to consumers in the teen market, including apparel and accessories. The Company operates in two segments: direct marketing and retail stores. The Company sold its CCS business during the fiscal year ended February 2, 2008.