DemandTec, Inc. is a provider of consumer demand management (CDM) solutions. The Company’s software services enable retailers and consumer products (CP) companies to define merchandising and marketing strategies based on a scientific understanding of consumer behavior and make actionable pricing, promotion and other merchandising and marketing recommendations. The Company delivers its applications by means of a software-as-a-service (SaaS) model, which allows it to capture and analyze the retailer and market-level data and enhance its software services to address its customers’ ever-changing merchandising and marketing needs. The Company’s solutions for the retail and CP industries include DemandTec Lifecycle Price Optimization, DemandTec End-to-End Promotion Management, DemandTec Assortment & Space, DemandTec Targeted Marketing and DemandTec Trade Effectiveness. In February 2009, the Company completed its acquisition of Connect3 Systems, Inc.