Mattress Firm Holding Corp. (Mattress Firm) is a specialty retailer of mattresses and related products and accessories in the United States. The Company conducts its operations through its indirect, wholly owned subsidiary, Mattress Holding Corp. and its subsidiaries. As of January 28, 2014, the Company and its franchisees operated 1,225 and 136 stores, respectively, primarily under the Mattress Firm name, in 89 markets across 35 states. The Company focuses on the national brands, but also offers its customers its Hampton and Rhodes private label mattresses. The Company has introduced its YuMe brand. The Back to Bed, Bedding Experts and Mattress Barn Retail Stores added approximately 135 mattress specialty retail stores to the Mattress Firm Company-operated store base in both new and existing markets.