Mattress Firm Holding Corp. (Mattress Firm), is a specialty retailer of mattresses and related products and accessories in the United States. The Company conducts its operations through its indirect, wholly owned subsidiary, Mattress Holding Corp. and its subsidiaries. As of August 2, 2011, the Company and its franchisees operated 620 and 107 stores, respectively, primarily under the Mattress Firm name, in 60 markets across 25 states. The Company focuses on the national brands, but also offers its customers its Hampton and Rhodes private label mattresses. The Company has introduced its YuMe brand. In April 2014, Mattress Firm Holding Corp completed the acquisition of partnership interests in Sleep Experts Partners, L.P. In June 2014, Mattress Firm Holding Corp completed the acquisition of the mattress specialty retail assets and operations of Mattress Liquidators, Inc, which operates Mattress King retail stores in Colorado and BedMart retail stores in Arizona.