E*Trade Financial Corporation is a financial services company. The Company provides online brokerage and related products and services primarily to individual retail investors under the brand E*TRADE Financial. The Company also provides investor-focused banking products, primarily sweep deposits, to retail investors. It provides its services to customers through its digital platforms and network of industry-licensed customer service representatives and Financial Consultants, over the phone and by e-mail. The Company's brokerage business is organized into three product areas: Trading, Investing, and Corporate Services. The Company's Trading products deliver automated trade order placement and execution services. The Company's Investing products help investors build wealth and address their long-term investing needs. The Company's Corporate Services channel provides stock plan administration services for both public and private companies.