HubSpot, Inc. is a United States-based company that offers inbound marketing and sales platform, HubSpot. The Company’s inbound marketing software includes social media publishing and monitoring, blogging, search engine optimization (SEO), Website content management, email marketing, marketing automation, as well as reporting and analytics. The software helps businesses get found online, generate inbound leads, and convert a higher percentage of those leads into paying customers. It also provides free resources, such as webinars, whitepapers, eBooks, marketing tools, videos, communities, blog articles, studies and reports. In addition, the Company is a developer of the Website analysis tool, Marketing Grader, which measures a range of marketing initiatives' effectiveness.