Doing business as Active International, the corporate trading firm acquires underperforming assets including surplus inventory, capital equipment, real estate, and receivables. It exchanges these for cash and/or trade credit, which is used to offset expenses or purchase such services as advertising, freight, printing, shipping, event planning, and travel. Clients may barter future manufacturing capacity for services, including advertising across all mediums. Active International also provides traditional marketing services. Alan Elkin and Art Wagner founded the employee-owned company in 1984.