Paddy Power plc is an Ireland-based international betting and gaming company. The Company provides sports betting services through the Internet (paddypower.com, sportsbet.com.au and iasbet.com.au); through a chain of licensed betting offices (Paddy Power Bookmaker); and by telephone (Dial-a-Bet). It also provides online gaming services principally through paddypower.com, paddypowergames.com, paddypowercasino.com, paddypowerpoker.com and paddypowerbingo.com. Its segments include Online (ex Australia); Australia; Irish retail; UK retail, and Telephone. The Company primary geographic segments are United Kingdom (UK), Australia and Ireland and rest of world. The United Kingdom geographic segment consists of the UK Retail bookmaking business, online and telephone sports betting from UK customers, and online gaming from UK customers. The Australia geographic segment consists of online and telephone sports betting from Australian customers.