Prime Media Group Limited is engaged in the provision of free to air commercial television broadcasting services in the regional areas (excluding capital cities), which include Northern New South Wales and the Gold Coast; Southern New South Wales; Victoria and Mildura, and Western Australia. The Company�s television programming is supplied through an affiliation agreement with the Seven Network and broadcast in regional areas under the PRIME7 brand on the east coast and the GWN7 brand in regional Western Australia. The Company operates in two segments: Television Broadcasting and Online. Television broadcasting comprises free to air television broadcasting through PRIME7 and GWN7. The online segment consisted of local Websites, integrating with the PRIME7 and GWN7 broadcast footprint . Effective February 28, 2014, AustralianSuper Pty Ltd acquired a 5.107% interest in Prime Media Group Ltd.