Real pickers put Gibson Guitar on a pedestal. While it trails top guitar maker Fender, Gibson builds instruments that are held in unparalleled esteem by many guitarists, including professional musicians. The company's most popular guitar is the legendary Les Paul. Gibson also makes guitars under brands Epiphone, Kramer, and Steinberger. In addition to guitars, the company makes pianos through its Baldwin unit, Slingerland drums, Tobias bass, Cerwin-Vega! pro audio equipment, Wurlitzer vending machines and jukeboxes, and Echoplex amps, as well as accessories. Company namesake Orville Gibson began making mandolins in the late 1890s. Gibson Guitar is owned by executives Henry Juszkiewicz and David Berryman.