Rakuten Inc. is mainly engaged in the electronic commerce (EC) business and Internet-related businesses. The Internet Service segment operates Internet shopping mall Rakuten Ichiba, EC sites, travel reservation sites, portal sites, digital books, as well as sells advertisements and contents on these sites. The Internet Finance segment provides banking and securities services, credit cards related services, life insurance and electronic money services through Internets. The Others segment provides communication services and operates baseball teams. On October 15, 2013, the Company acquired Spotlight Inc. On January 1, 2014, it transferred online mall business Rakuten 24 to Kenko.com Inc. On February 3, 2014, it acquired VI-VI-VI.COM Co., Ltd. On March 11, 2014, it acquired Viber Media Ltd. On April 1,2014, the company merged with its wholly owned subsidiary, Rakuten Travel, Inc. On July 1, 2014, the Company merged with wholly owned subsidiary Rakuten Logistics, Inc.