While navigating the world of online storefronts, Hayneedle hopes to help its customers find a needle in all those virtual haystacks. Among the company's roughly 220 Internet shopping domains are AdirondackChairs.com, Barstools.com, Hammocks.com, and PatioFurnitureUSA.com. Although an individual specialty store's scope of merchandise may be narrow, Hayneedle's ownership of multiple domains allows it to offer a vast range of goods. Its products include home and patio furniture, kitchen appliances, outdoor decor, sporting goods, and toys and games. Hayneedle (formerly named NetShops) was formed in 2002 after its founders saw success with Hammocks.com. It is held by Sequoia Capital and Insight Venture Partners.