Magic Holdings International Limited is an investment holding company. The Company, along with its subsidiaries, is engaged in the research and development, manufacture, sale and marketing of facial masks and other skincare products, including the MG and Keep Up brands in China. Its MG brand carries over 170 types of peel-off and wash-off facial mask products within a range of 13 product series. During the fiscal year ended June 30, 2012, peel-off facial mask products (including eye masks) and wash-off facial mask products accounted for approximately 90.2% and approximately 9.4% of its total sales, respectively. As of June 30, 2012, it had 261 distributors and the number of terminal stores coverage was 10,184. On April 8, 2014, the Company was acquired by L'Oreal SA.