esure Group plc is is engaged in motor insurance business and home insurance business. Its principal underwriting business is the sale of motor insurance policies. As at 31 December 2012, it had 1.25 million in-force motor insurance policies. Policies are sold primarily under the esure and Sheilas Wheels brands. In addition to the revenue generated from the underwriting of core motor policies, it also generates revenues from its motor business through the provision of additional services. It provides home insurance policies, and as a result, it has over 500,000 in-force home policies. It also provides specific range of home additional insurance products to supplement the core home insurance cover provided by its home insurance policies. It also offers broker service. During the year ended December 31, 2012, its broker services generated approximately 50,000 motor insurance policy sales for its panel insurers. It also owns a 50% interest in the price comparison Website Gocompare.com.