Imagenetix, Inc. (Imagenetix) develops, formulates, and markets over-the-counter, natural-based nutritional supplements and skin care products. The Company’s primary product is Celadrin a product formulation, which it sells to the mass market through retailers and on a private label basis to wholesale customers. Imagenetix sells InflameAway, its own Celadrin branded product, directly to the mass markets through retail sellers. Imagenetix also develops and sells products and formulations to businesses and organizations that market these products through multiple channels of distribution, including direct marketing companies, mass marketing companies, medical, health and nutritional professionals, medical newsletters, and direct response radio and television. It also offers Celadrin products through wholesale customers that in turn offer their products containing Celadrin to mass market retailers.