Idea Cellular Limited is an India-based holding company, which provides telecom services. The Company operates through two business segments, including Mobility Services, which provides Global System for Mobile Communications (GSM) based mobile and related telephony services, and International Long Distance (ILD), which provides international long distance services. The Company offers voice, data, wireless fidelity (Wi-Fi) services and other value added services (VAS). It provides GSM-based second generation (2G) and third generation (3G) mobile telecommunications services in around 22 service areas in India and around 21 service areas respectively. In addition, the Company operates a Web portal, www.ismartpacks.com, which gives customized data offers to prepaid customers. Its subsidiaries include Idea Cellular Services Limited, Idea Mobile Commerce Services Limited, Idea Cellular Infrastructure Services Limited, Idea Telesystems Limited and Aditya Birla Telecom Limited.