Inuvo, Inc. (Inuvo), formerly Kowabunga!, Inc., is an Internet marketing business separated into two reporting units: Exchange and Direct. The Exchange segment is focused on the technology, analytics and data necessary to facilitate business-to-business (B2B) advertising transactions. The Exchange segment provides performance-based marketing and technology solutions to advertisers and publishers. Direct segment utilizes online techniques to acquire information about consumers that can, but has not always been, subsequently monetized over time. The Company collects the consumer data, which includes name, address, phone number and e-mail address to enable it to expand and develop the database and market various internal and external products to the consumers.