J. C. Penney Company, Inc. (JCPenney) is a holding company. The Company's operating subsidiary is J. C. Penney Corporation, Inc. (JCP). The Company's business consists of selling merchandise and services to consumers through its department stores and Website at jcpenney.com, which utilizes applications for desktop, mobile and tablet devices. The Company's online customer purchases by direct shipment to the customer from its distribution facilities and stores or from its suppliers' warehouses and by in store customer pick up. The Company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JCPenney and home furnishings. The Company's department stores provide its customers with services, such as styling salon, optical, portrait photography and custom decorating.