Bluegrass and greenbacks? For J.J.B. Hilliard, W.L. Lyons (Hilliard Lyons for short) that may be a winning combination. Founded in Kentucky in 1854, the subsidiary of Houchens Industries provides customized wealth management services to retail investors and small business owners. It offers managed accounts; retirement and college savings plans; access to stocks, bonds, mutual funds, and insurance; and proprietary investment research, advice, and education. The company also provides investment banking services to closely held emerging and middle-market firms. Hilliard Lyons, with $499.6 million in total assets in fiscal 2013, boasts more than 70 offices in about a dozen Midwestern and Southern states.