LJ International Inc. (LJI) is a vertically integrated company that designs, brands, markets, distributes and retails a range of fine jewelry. While it specialize in the colored jewelry segment, it also offer high-end pieces set in yellow gold, white gold, platinum or sterling silver and adorned with colored stones, diamonds, pearls and precious stones. It distributes to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe and it conducts its jewelry retail business through the ENZO brand in the Asia Pacific region, with the primary focus in the People’s Republic of China market. Its product lines incorporate all categories sought by major retailers, including earrings, necklaces, pendants, rings and bracelets. As of March 19, 2009, it operate 94 ENZO retail stores across Hong Kong, China and Macau. During the year ended December 31, 2008, approximately 51% of its sales were in North America.