J&J Commerce (dba J and J Dog Supplies) began as a maker of hand-braided leather leashes. The manufacturer and retailer now specializes in training equipment and assorted accoutrements to keep man's best friend active and happy. The company offers more than 1,200 pet products, many of which it manufactures, including pet toys, agility tunnels and bars, Kong toys, pet potties, obedience jumps, dog houses, books, CDs, videos, and memorial urns. The wholesaler peddles its pet products worldwide through a catalog, a Web site, and by phone. As part of its focus on training, it tracks dog shows and runs its own photo contest. The family-owned and -operated company was founded by Jack Godsil in 1965.