Digimarc Corporation (Digimarc) enables governments and enterprises to give digital identities to media and objects that computers can sense and recognize. The Company has a computing platform that is intended to optimize the identification of consumer brand impressions, facilitating modern mobile-centric shopping. The platform includes means to infuse persistent digital information, Digimarc IDs, perceptible only to computers and digital devices, into various forms of media content, including consumer products packaging. Digimarc IDs for packaging, referred to as Digimarc Barcodes, facilitate scanning of items at retail checkout, as well as improved interaction with consumers. Its technology permits computers and digital devices to identify data from large amounts of media content. Its business partners, under patent or technology licenses, are delivering digital watermarking solutions to track and monitor the distribution of music, images, television and movies to consumers.