Founded in 1997, Jacobs Agency provides marketing services to help clients solve specific business problems. The firm creates integrated marketing campaigns using strategic planning, logo and packaging design, branding, lead generation, and creative and media planning services. Its marketing approach, which the company dubs "Through the Lines," targets clients engaged in business-to-business and business-to-consumers advertising. The agency caters to companies in the financial services, packaged goods, retail, technology, utilities, and other industries. Jacobs Agency's client roster has included Abbott Laboratories, the American Bar Association, Experian, and Essendant.