Health Insurance Innovations, Inc., is a developer and administrator of Web-based individual health insurance plans and ancillary products. The Company�s Web-based technology platform allows for mass distribution of and online enrollment in its diverse portfolio of health insurance offerings. The health insurance products the Company develops are underwritten by insurance carrier companies and it assume no underwriting, insurance or reimbursement risk. The Company�s technology platform uses abbreviated online applications, some with health questionnaires, to provide an immediate accept or reject decision on applications for all products that the Company offer. In August 2014, Health Insurance Innovations Inc acquired Fort-Worth based American Service Insurance Agency, LLC. (ASIA), a distributor of individual insurance programs.