Varsity Brands gives customers something to cheer about. The company, founded in 1974, is the world's largest maker and distributor of cheerleading and dance team uniforms and accessories for youth, high school, and college programs. Varsity also organizes cheerleading and dance team training camps and clinics (with more than 350,000 participants annually), and sponsors nationally televised competitions across the US. It operates through organizations including the National Cheerleaders Association, Universal Dance Association, and Sprit Xpress. Its Varsity TV broadcasts cheerleading videos online. In 2011 management and Leonard Green & Partners sold the company to educational products maker Herff Jones.