Sweetbay Supermarket is searching for the sweet spot in the Florida grocery market. A distant third in the market (behind market leader Publix and Winn-Dixie), Sweetbay operates about 70 supermarkets along Florida's west coast. Squeezed between Publix at the high end and discounters, including Wal-Mart Stores and ALDI, at the low end of the market, Sweetbay emphasizes value and caters to the Sunshine State's large Hispanic population with expanded produce sections (featuring exotic produce) as well as more organic foods and nutraceuticals. Formerly known as Kash n' Karry Food Stores, Sweetbay was owned by Brussels-based Delhaize Group. In 2014 Delhaize sold Sweetbay to BI-LO Holding, parent of Winn-Dixie.