Kenneth Cole Productions, Inc., is engaged in designing, sourcing and marketing of fashion footwear, handbags and apparel and, through license agreements, designs and markets apparel and accessories under its Kenneth Cole New York, Kenneth Cole Reaction, Unlisted and Gentle Souls brand name. The Company also has the rights to use the Bongo trademark for footwear through a license agreement. The Company’s products are targeted to appeal to fashion conscious consumers. The Company manages its business through three segments: Wholesale, Consumer Direct and Licensing.