The Second Cup Ltd. (Second Cup) is a Canada-based specialty coffee retailer. The Company has approximately 347 cafes operating under the trade name Second Cup in Canada, of which approximately 35 are Company-operated and the remaining are operated by franchisees that are selected and trained to retail product offering. It owns the trademarks, trade names, operating procedures and systems, and other property used in connection with the operation of Second Cup cafes in Canada, excluding the Territory of Nunavut. The Company's coffee portfolio contains approximately 19 ranges of coffee, including eight single-origin and estate coffees, as well as blends, such as Paradiso and Espresso Forte. The Company's cafes offer a range of hand crafted espresso-based beverages, including espressos, cappuccinos, lattes and Vanilla Bean Latte, and Moccaccino. Its cafes provide a range of products, such as pastries, sandwiches, muffins, cookies, coffee accessories and coffee-related gift items.