The hills are alive with the sound of Muzak. Once the king of canned music, the company has been busy working to transform its image. Muzak, famous for its instrumental versions of pop tunes, has turned its focus away from the elevator rider and toward the consumer as it pumps original songs (with lyrics) into retail stores, restaurants, and bars, as well as hotels, offices, and factories. Its music is heard by some 100 million people daily. The company additionally provides music and marketing for telephone on-hold and in-store messaging. Founded in 1934, Muzak emerged from Chapter 11 bankruptcy protection in 2010 and was acquired by in-store media specialist Mood Media Corporation in May 2011.