Lifetime Brands, Inc. is North America’s resources for nationally branded food preparation, tabletop and home decor products. The Company markets its products under the brand names KitchenAid, Farberware, and Cuisinart. The Company’s products under food preparation include kitchenware, cutlery and cutting boards, pantryware and spices, bakeware and cookware, fondues and tabletop entertaining, functional glassware. The products under tabletop category include flatware, dinnerware, giftware, glassware, tabletop accessories, crystal, serveware and barware. The home decor products include picture frames, wall decor, non-electric lighting, decorative accessories, seasonal decorations and lawn and garden decor. It has two reportable segments: the wholesale segment, which designs, markets and distributes its products to retailers and distributors, and the direct-to-consumer segment, through its Pfaltzgraff and Mikasa Internet Websites and the Company’s Pfaltzgraff mail-order catalogs.