Market Leader, Inc., formerly HouseValues, Inc., provides real estate professionals with the tools and services they need to manage their real estate businesses. At December 31, 2008, the Company focused toward offerings that combine software-as-a-service with access to media buying and lead generation services. Traditional lead generation products continued to account for the majority of customer relationships and revenue during the year ended December 31, 2008. In November 2008, the Company introduced Growth Leader, a personalized Website and customer relationship management tool for real estate agents, as well as a related product for agent teams, Team Leader. Together with RealtyGenerator, a turnkey lead generation and lead management system for real estate brokerage companies, these offerings constitute the products that support the shift in its business model.