William Hill PLC is a United Kingdom-based betting and gaming company. The Company is bookmaker and also operates in Ireland, with a total of approximately 2,300 licensed betting offices (LBOs) that provide betting opportunities on a range of sporting and non-sporting events and, in the United Kingdom only, offer gaming machines. It also offers telephone betting from the United Kingdom. It delivers its products through three channels: retail, William Hill Online and telephone betting. Retail comprises a network of approximately 2,300 outlets throughout the United Kingdom. William Hill Online offers Internet-based sports betting, casino games, poker, bingo, numbers betting and skill games. As of December 30, 2008, the Company had 8,620 machines. It has approximately 132,000 active customers as of December 30, 2008. It offers odds on horse racing, greyhound racing and football. In January 2010, Codere S.A. acquired 50% interest in Victoria Apuestas joint venture from William Hill plc.