Sky plc (Sky), formerly British Sky Broadcasting Group plc, is an entertainment and communications provider. The Company's Sky TV offers live or on demand television programs. Its Sky Broadband offers broadband and telephony services. Its NOW TV is a streaming service and provides access to the Sky�s content. Sky Sports� seven channels broadcast a range of live sport, news and analysis, from football and golf to cricket and tennis. Sky Entertainment offers entertainment channels Sky 1, Sky Living, Sky Atlantic and Sky Arts. Its Sky News provides breaking news and analysis. Its Sky Media is an advertising sales house and offers advertisers access to approximately 125 television channels. Its Sky Business provides Sky�s television and WiFi services. Its Sky Bet offers a range of online betting and gaming services under the Sky Bet, Sky Poker, Sky Vegas and Sky Bingo brands. Through its Content Distribution, the Company wholesales its channels to third-party pay television platforms.