YouGov plc is a United Kingdom-based international full-service market research agency offering added value consultancy, qualitative research, field and tab services. The Company carries out online research using software to produce market research, political and media opinion polling and stakeholder consultation. It is organized into six operating divisions based on geographic lines: the United Kingdom, Middle East, Germany, Nordic, the United States and France. The Company's products and services include syndicated products (BrandIndex, Omnibus, SoMA), business-to-business research, bespoke research, international research, qualitative research, quantitative analytics, market intelligence reports (SixthSense), sector-based consulting, sports and sponsorship research and syndicated research. Its subsidiaries include YouGov France SASU, YouGov M.E. FZ LLC, YouGovPsychonomics AG, YouGov Nordic & Baltic A/S, YouGovStone Limited and others. In April 2011, it acquired Definitive Insights.