New Wave Group AB is a Sweden-based company engaged in the houseware and appeal sector. The Company’s activities are divided into three business areas: Corporate Promo, Sports & Leisure and Gifts & Home Furnishings. The Corporate Promo area is divided into three subdivisions: Promowear, offering clothes adapted for printing and embroidery; Promotional Gifts, which promotes and markets a brand through pens, bags, and towels, among others; and Workwear, providing clothing for processionals, such as construction and installation workers, waiters and carriers. The Sports & Leisure area operates a range of sport brands, named AHEAD, ANNIKA, Craft, and Skona Marie, among others. The Gifts & Home Furnishings area includes glass and metal home decorations, cutlery, as well as textile goods. Furthermore, the Company operates worldwide through a number of subsidiaries, such as DJ Frantextile AB, GC Sportswear Oy, Jobman Workwear AB, New Wave France SAS and Texet AB.