Calling itself a cross between Amazon.com and QVC, Market America is an Internet retailer and marketer of products and services from a variety of categories, including apparel, beauty and personal care, electronics, entertainment, nutrition, and sports. Shoppers visit Market America's Web site to search for products and are redirected to big-name retailers, including Barnes & Noble, Gap, Sears, and Wal-Mart. The company sells through a system of nearly 200,000 independent distributors, as well as markets certain products via its Web site. It was founded in 1992 by president and CEO James "JR" Ridinger.