Rockwell Automation, Inc. (Rockwell Automation) is a provider of industrial automation power, control and information solutions that help manufacturers achieve a competitive advantage for their businesses. The Company operates in two segments: Architecture & Software and controls Products & Solutions. In the United States, Canada and certain other countries, the Company sells primarily through the independent distributors in conjunction with its direct sales force. In the remaining countries, the Company sells through a combination of its direct sales force. In March 2012, the Company purchased SoftSwitching Technologies.