Mecox Lane Limited (Mecox Lane) is a holding company. The Company operates online platform for apparel and accessories. It offers a selection of products on itd M18.com e-commerce Website. The Company had approximately 1.9 million active customer for its online platform as of December 31, 2009, and approximately 2.1 million as of June 30, 2010. In March 2010, Mecox Lane incorporated Mecox Lane (Hong Kong) Limited, its wholly owned subsidiary in Hong Kong. Mecox Lane�s online platform offers products under its own brands, such as Euromoda and Rampage, and under selected third-party brands, including established international and Chinese brands, such as Adidas, Daphne, Kappa and Li Ning, as well as independent and emerging brands. It conducts its business through Shanghai MecoxLane International Mailorder Co., Ltd. Its store network comprised 478 stores in 182 cities across China, as of June 30, 2010, including 320 franchised stores and 158 directly operated stores.