Mecox Lane Limited is a holding company. The Company, through its subsidiaries, primarily offers health, beauty and lifestyle products under its own brands and of third-party brands through its call center, as well as other e-commerce channels in supplement, including its online store, WM18.com, third party e-commerce Websites, mobile platforms, WeChat and other social media networks in China. The Company's Maxicare brand offers health products, such as skincare beauty supplements, foundation nutrition, functional nutrition and weight management. The Company offers beauty products with a range of skin care and personal care products under La Celler and Skin Fairy brands. The Company offers lifestyle products, which include mattresses, air purifiers and home furnishing products under third party brands Ecolun, BeiAng and Homes-Up.