Its name may not roll off the tongue, but Hammacher Schlemmer has been spoken for nearly 170 years. Founded as a New York hardware store, it's one of the nation's most seasoned retailers, producing the longest continually published US catalog (since 1881). Offering a pricey lineup it calls "the Best, the Only and the Unexpected," the retailer sells innovative, upscale gifts, gadgets, and housewares. It has been the first to sell a number of cutting-edge products, including the pop-up toaster (1930), steam iron (1948), microwave oven (1968), portable DVD player (1998), and robotic lawnmower (2000). It operates a flagship store in New York City and a website. Heirs of J. Roderick MacArthur own the company.