Mars Petcare US is the king of kibble. A top maker of dry pet foods nationwide, the company makes and markets dry pet foods, soft-dry food, soft treats, and dog biscuits under the Royal Canin, Cesar, Pedigree, and Whiskas brands, among others. Mars Petcare US also makes products for other pet food companies, manufactures store brands for its retail customers, and sells its own regional brands. The company's customers include mass merchandisers (such as Wal-Mart, Meijer), pet supply chains (PETCO, PetSmart), supermarkets, and farm and feed stores. The company was founded in 1954 as Doane Products and is part of candy and pet food behemoth Mars' pet care division.