Rather than a national jack-of-all-retail trades, Shopko Stores concentrates on a select product range in small and rural areas of the US. The company operates more than 330 stores, including about 135 Shopko discount stores and 175 Shopko Hometown shops (formerly Pamida stores) in some 20 states across the Midwest, Mountain, and Pacific Northwest regions. It also sells goods online. Instead of offering a watered-down selection of many retail categories, it pushes popular, high-margin categories such as casual apparel, health and beauty aids, and housewares. Most Shopko stores have optical centers and pharmacies. In 2012 Shopko Stores merged with Midwest chain Pamida. Both are owned by Sun Capital Partners.