Millennial Media, Inc. is an independent mobile advertising platform company. The Company's technology, tools and services help developers maximize their advertising revenue, acquire users for their applications and gain insight about their users. To advertisers, the Company offers audience reach, targeting capabilities and the opportunity to deliver interactive and engaging advertisement experiences to consumers on their mobile connected devices. The Company�s technology and data platform, MYDAS, platform accesses and analyzes volumes of data-location, social, interest and mobile device to provide a multi-dimensional view of individual profiles that it calls its Relevance Graph. On November 6, 2013, The Company completed the acquisition of Jumptap, Inc.