Aimia Inc. is a Canada-based company engage in loyalty management, through its subsidiaries, operates in three regional business segments: Canada, the United States and Asia-Pacific (US & APAC) and Europe, Middle-East and Africa (EMEA). In Canada, Aimia owns and operates the Aeroplan Program, Canada's coalition loyalty program. In EMEA, Aimia owns and operates Nectar, the United Kingdom's coalition loyalty program, Air Miles Middle East, the coalition loyalty program in the UAE, through a 60% ownership interest, and Nectar Italia, Italy's coalition loyalty program, through 75% participation. Aimia�s EMEA segment also provides data driven insight and analytics services in the United Kingdom and internationally to retailers and their suppliers, through its Intelligent Shopper Solutions services (ISS). In July 2013, Aimia Inc. announced that it has purchased Smart Button.