Don't want people getting all up in your space? Then maybe you shouldn't join Myspace. The company operates Myspace.com, a social networking site with some 35 million users. As a result of stiff competition from rival Facebook (with its 500 million users), in 2010 the company shifted away from providing general social networking services, adopting a strategy of what it calls "social entertainment" -- music and video content sharing for a younger "Gen Y" audience (aged 13 to 35). Such efforts were deemed too little too late for former parent company News Corp, which sold the majority of beleaguered Myspace to digital ad firm Specific Media in 2011. Myspace was founded in 2003 by Tom Anderson and Chris DeWolfe.