The Cheesecake Factory Incorporated is engaged in the restaurant and bakery businesses. As of February 28, 2013, it operated 177 Company-owned upscale, casual dining, full-service restaurants: 162 under The Cheesecake Factory mark, 14 under the Grand Lux Cafe mark and one under the RockSugar Pan Asian Kitchen mark. It also operates two bakery production facilities whose primary role is to provide cheesecakes and other baked goods to its Company-owned and licensed restaurants. In addition, it leverages its brand identity with consumers and profitably utilizes its bakery production capacity through sales to external customers. On July 11, 2012, the Company opened Grand Lux Cafe restaurant at the Cherry Hill Mall in Cherry Hill, New Jersey. On September 19, 2012, it opened a new Cheesecake Factory restaurant at the Quaker Bridge Mall in Lawrenceville, New Jersey. In December 2012, the Company opened two newest restaurants in Miami, FL and Orland Park, IL.